Four Pillars of B2B Healthcare Content Marketing

Although health care providers have always communicated their message to other businesses, it has always had a slow evolution. The main reason for this: the long and tedious process that takes place with sales in healthcare marketing conversations.

It is important that health care marketers keep up with the constantly changing trends that are taking place. Not only they are selling to businesses, but to people that are responding to less typical ways of doing things in modern times.

The key to successful B2B healthcare marketing is educating the consumers utilizing healthcare analytics with a strategy in content marketing that will be a success. The main goal is to get interaction and engagement with consumers. Interactions and impressions are part of the metrics; however, when dealing with B2B healthcare marketing, it is very important to measure efforts to be focused and to be successful.

The following are four different and updated ways of reaching your target consumers:

Social Media

Social media is an excellent and one of the most cost-effective ways of communicating with a business. LinkedIn is one of the best ways of interacting with other companies, point the prospective consumers to the key information and relevance in terms of posting engaging content and insights. Engaging content and interaction tend to create a strong rapport between companies and easily measured.

Research and Building Personalization

Unlike other industries, the healthcare industry has fallen behind in terms of using hard data and analytics. The majority of companies utilize analytics for proactively measuring; health care providers should be providing this information as well--this way it will help consumers figure out his/her needs. When research is performed, the data should be made for the purpose of easy communications for different types of consumers. When different types of consumers are understood, it is much easier to create excellent analytics that targets them.

Microtargeting Is A Must

Creating these different personalizations that go above the company hierarchy is an ideal method to increase engagement. When the data is increased, it becomes more imperative for microtargeting to reach specific target consumers. Having a target audience is very significant in terms of relevance and timing. Content has its way of communicating with the audience. If it is a success, then the engagement with the company and content is more likely.

Relevance and Staying Updated

Consumers are more likely to be interested in the company or the industry's content; however, it always should be relevant and current. When content is posted on social media, it allows the company or industry to stay current and creates a wider connection. Not only it becomes a source of information, but it also makes the company the go-to source. Discussing news or even a breakthrough in the industry will increase consumer confidence as well as boost the company's reputation.

The more accessible and simpler the engagement is, the more it keeps the consumers. Companies can create an app that lets consumers have interaction with content as in infographics and videos. If the content is interesting, then the app has to stay updated and streamed for user success.

In B2B healthcare marketing, there are many different facets of implementation to be successful. Creating the appropriate content for the target audience and utilizing it to form wider connections and leads is heading in the right direction. It is crucial that companies engage a target audience with different methods of communication and staying updated and relevant is imperative. When these strategies are implemented, there is a guarantee that sales and business relationships will increase.

The Science Of Osteoporosis

Here are the staggering statistics about osteoporosis: did you know that osteoporosis can happen at any age? Although it is more common in older adults, in particular, women, it can appear in any age group. Approximately fourteen million Americans are at risk for having osteoporosis--sixty-eight percent are women.

What Is Osteoporosis?

Osteoporosis is a bone disease that can occur when you lose too much bone, make very little bone, or a combination. This disease can affect men and women; it causes the bone to become weak and as a result, it breaks from a minor fall. In a more serious case scenario, coughing or sneezing can make the bones become weak. Fractures as a result of osteoporosis occur mainly in the hips, spine, and wrist. Osteoporosis becomes more prevalent as age progresses.

Symptoms Of Osteoporosis 

The majority of people suffering from osteoporosis are asymptomatic, especially when the disease is in the early stages. When the disease progresses, the bone has already become weak. Here are some of the symptoms of osteoporosis:

• Demonstrating stooped-over posture 
• Decreased height
• Pain in the back due to collapsed or fractured vertebrae

Causes of Osteoporosis 

The bones in our bodies are broken down on a regular basis and builds up and create new bone. In contrast, people suffering from osteoporosis, their bone mass is decreased at a significant rate. With a lack of calcium, it is impossible for a person to rebuild new bone mass. Although that is true, the majority of people may think that a low-calcium diet may be the cause of osteoporosis, this is not the lone factor. There are other risk factors as well. Here are some of the other risk factors:

• Race
• Age
• Lifestyle choices 
• Current and past medical conditions 
• Family history 

One of the most common complications from osteoporosis are bone fractures, especially from the hip or spine. Hip fractures can result in disability and in some cases, death, especially in the elderly. There are some circumstances in which spine fractures can happen if a person has not suffered a fall.

Osteoporosis Treatments 

If the fracture risk is not high, then you may not need any medication but may get advice on exercising and increasing the calcium intake to decrease the risk of fractures from osteoporosis.

There are three basic factors that should be considered when trying to maintain strong bones:

• Getting a substantial amount of calcium in the diet (very important for building new bone)
• Getting a substantial amount of Vitamin D in the diet (improves the ability for the body to absorb calcium)
• Getting regular exercise 

Excellent sources of calcium includes:

• Calcium-fortified cereals
• Calcium-fortified orange juice 
• Soy products, such as tofu 
• Dark leafy green vegetables 
• Low-fat dairy products (200-300 mg per serving)
• Vitamin D

Exercising is one of the most beneficial treatments for the prevention of osteoporosis at any age because it helps buil strong bones and reduces bone loss. In addition to reducing bone loss, exercising will permit you to keep muscle strength, coordination, and balance, which helps prevent falls and related fractures. Weight-bearing exercises, as in walking and stair-climbing, can strengthen the bones in the legs, hips, and the lower spine.

Osteoporosis has been referred to as the "silent disease," due to the fact that there are a few obvious symptoms of this progressive bone disease until a substantial amount of damage has occured. The biggest osteoporosis risk is falling and breaking a bone, which can cause pain, suffering, depression, and social withdrawal, just to name a few. Prevention of fractures is imperative to preserving your life qualities.

Do you or a loved one suffering from osteoporosis and how are you coping with it? Please feel free to share your thoughts and feedback in the Comments box.